David Jones Fashions On The Field 2010

See Melbourne’s style innovators and fashion enthusiasts vie for the coveted David Jones Fashions on the Field 2010
title at the Tatts Cox Plate. This year’s event features four categories including:

 

- Head Turning Hats

- Mens Signature Style
- Ladies Classic Racewear

- Young Contemporary

 

 

David Jones is delighted to announce an exclusive long-term fashion partnership with Moonee Valley Racing Club (MVRC).

 

The partnership will include naming rights to the newly named David Jones Fashions on the Field, in addition to the David Jones Ladies Fashion Luncheon held during the Tatts Cox Plate week of activities.

 

David Jones Group General Manager – Marketing & Financial Services, Damian Eales said, “David Jones is excited about our continued involvement and growth in the Melbourne racing arena, and we are thrilled to be the exclusive fashion partner of the Moonee Valley Racing Club.

 

“The relationship between David Jones and the Moonee Valley Racing Club is a prestigious and strong fit and enables us to bring together Melburnians love of high caliber fashion and first-class racing.

 

“David Jones has an unparalleled portfolio of the best local and international fashion, accessory and millinery brands that race goers know and love. We look forward to enhancing the fashion stakes and bringing colour to the track,” Mr Eales concluded.

 

MVRC Chief Executive, Michael Browell said, “The partnership between Moonee Valley Racing Club and David Jones is exciting and important.

 

“It brings together the world of racing and fashion, aligning Australasia’s greatest weight for age race, the $3M Tatts Cox Plate, the Tatts Cox Plate week-long calendar of events with Australia’s leading retailer, David Jones.

 

“We will have strong fashion elements throughout our Spring and Summer racing calendar of events as we move into an exciting time at Moonee Valley,” Mr Browell added.

 

The David Jones Fashions on the Field on Tatts Cox Plate Day will feature four categories including Head Turning Hats, Mens’ Signature Style, Ladies’ Classic and Young Contemporary. The chic David Jones Ladies Fashion Luncheon will feature the very latest fashion and millinery from David Jones.